Shannon & Jaimie

As female entrepreneurs who like to run we often think of it as a perfect metaphor for balancing the conflicting and overwhelming demands of life. Because as women we know… if you want to get where you want to go, it’s full steam ahead.

AlwaysFWRD was born out of our belief that to succeed in life, at work, in the world, you need to be undeterred. While easier said than done, success only comes when you see the path and forgive the wobbles.

Our main business is a consultancy supporting mostly women-led or focused, small-to-mid sized e-commerce businesses. Our specialty is marketing, but as former business leaders, we also provide operational guidance to our clients.

More about us:


As a leader of fast-growing digital businesses in the US and EU, Shannon has been a part of exciting industry success stories, such as Netflix, eBay, LinkedIn and ShopStyle / PopSugar. With extensive experience in digital, consumer and product marketing; global expansion; operations and general management, Shannon has been a go-to for media on the subject of  global ecommerce. She has appeared on CNN, MSNBC, CNBC, BBC, Sky News and more. Shannon has a master’s degree from Northwestern University and a bachelor’s degree from Cornell University.


Having begun her career at Digitas, Jaimie was also as a senior leader at American Express and green-tech start-up Recyclebank. She brings 20 years of customer-centric, data-driven marketing experience across industry. As a change agent. with a track record of driving innovation and tangible results, Jaimie has deep experience developing multi-channel marketing, customer experience, and loyalty strategies. She has an MBA from Fordham University and a bachelor’s degree from the University of Pennsylvania.

Through this work, and our decades of experience, we have also come to realize how important it is to find people to run with you; to cheer you on; and tell you not to give up.

With AlwaysFWRD we are not just providing content and guidance within an industry we know well; but we are creating a support network for female entrepreneurs to forge confidently ahead.

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